The Dui Hua Foundation is pleased to announce that Mr. Michael McCune has been elected to the Board of Directors, effective September 30, 2009.
Mr. McCune is Executive Vice President at The China Business Network (TCBN), an online media company that serves an audience of individuals engaged in China market activities. At TCBN, he oversees all community and content operations, as well as the performance of the company’s technology platform. In this capacity, he leads the development and execution of business strategies that create content and drive audience growth.
Prior to joining TCBN, Mr. McCune spent 16 years advising retailers and consumer product companies on channel management, interactive marketing, and consumer shopping behavior. He launched his first China venture in Shanghai in 1994 when he co-founded China Link Research, a company that specialized in custom and syndicated performance data on China’s retail sector.
Throughout his time in Shanghai, Mr. McCune served in various roles with the American Chamber of Commerce. Elected to the AmCham Board of Governors in 1999, he served for three consecutive terms—engineering the first public Corporate Social Responsibility initiative by AmCham while working with other chambers to host the first public fundraiser for a non-government organization.
Mr. McCune is a graduate of the University of Michigan, where he studied Chinese language. He currently resides in Oakland, California.
“Michael McCune has been a great friend and supporter of Dui Hua, and I am thrilled to welcome him to the board of directors,” said Dui Hua Executive Director John Kamm. “Michael represents a new generation of business people with concern for human rights. His experience in China, interest in emerging technology, and abiding enthusiasm for our work are all welcome assets to Dui Hua’s board.”
Mr. McCune is Executive Vice President at The China Business Network (TCBN), an online media company that serves an audience of individuals engaged in China market activities. At TCBN, he oversees all community and content operations, as well as the performance of the company’s technology platform. In this capacity, he leads the development and execution of business strategies that create content and drive audience growth.
Prior to joining TCBN, Mr. McCune spent 16 years advising retailers and consumer product companies on channel management, interactive marketing, and consumer shopping behavior. He launched his first China venture in Shanghai in 1994 when he co-founded China Link Research, a company that specialized in custom and syndicated performance data on China’s retail sector.
Throughout his time in Shanghai, Mr. McCune served in various roles with the American Chamber of Commerce. Elected to the AmCham Board of Governors in 1999, he served for three consecutive terms—engineering the first public Corporate Social Responsibility initiative by AmCham while working with other chambers to host the first public fundraiser for a non-government organization.
Mr. McCune is a graduate of the University of Michigan, where he studied Chinese language. He currently resides in Oakland, California.
“Michael McCune has been a great friend and supporter of Dui Hua, and I am thrilled to welcome him to the board of directors,” said Dui Hua Executive Director John Kamm. “Michael represents a new generation of business people with concern for human rights. His experience in China, interest in emerging technology, and abiding enthusiasm for our work are all welcome assets to Dui Hua’s board.”
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